APP2M was created to help startups, SMEs, and growing businesses bring their digital products to market quickly, effectively, and without wasting resources, especially when the product-market fit isn’t fully clear yet. As a Fractional CMO, I specialize in guiding companies through the complex process of launching, scaling, and positioning their tech and digital products for maximum impact.

With experience across industries like SaaS, Fintech, HRtech, and Biotech, I’ve honed a decent understanding of what it takes to create compelling go-to-market strategies that drive growth and build strong, lasting brands. From identifying product-market fit and crafting the right messaging to executing growth strategies and refining customer journeys, my approach focuses on learning from real-time feedback and iterating quickly to ensure businesses remain agile and adaptable in a fast-changing market.

My work with clients has allowed me to develop a knack for blending creativity with precision, ensuring every brand gets the attention it deserves while achieving real, measurable results.

I believe that success is built on collaboration. That's why I work closely with teams, whether internal or external, to ensure all pieces fit seamlessly together. I guide companies through the process with a focus on quality, budget, and timelines—creating a roadmap for success that aligns with their core values and goals.

If you’re looking for a partner to help you navigate the complexities of launching and scaling your digital product, APP2M is here to bring your vision to life.

- Greta, Founder of APP2M & Fractional CMO