Scentarium (HQ: Switzerland)
Scentarium's innovative aromatherapy platform required a strong brand identity and a clear market entry strategy to gain traction. By selecting the right markets and coordinating a diverse team across Europe, we crafted a go-to-market approach that laid the groundwork for long-term growth.
Overview
Scentarium is redefining aromatherapy—making it accessible, creative, and safe for everyone, from beginners to professionals. With over 200 essential oils and expertly curated recipes, their platform is a one-stop solution for mastering the art of aromatherapy. The mission was clear: launch their web application and pinpoint the perfect markets to gain traction and scale.
Process
We began by refining Scentarium's brand and sharpening its positioning to connect with the right audiences. The key priority was identifying the most promising markets to target for an impactful launch. Through in-depth market analysis and strategic planning, I developed a go-to-market strategy designed to make Scentarium stand out. With the budget and timelines in mind, I coordinated a team of agencies and freelancers across Europe to bring the vision to life.
Execution
The focus was sharp: enter the right markets, attract the first wave of engaged users, and build momentum. By aligning Scentarium’s message with market needs and executing a focused marketing strategy, we laid the groundwork for a successful launch and a pathway to future growth.
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