TeamFill / AIDA Recruitment (HQ: Lithuania)
As fractional CMO for TeamFill, I drove market entry by launching a complementary recruitment agency brand - AIDA Recruitment - and positioning the brand as a thought leader with a first of its kind market research report on recruitment automation in the Baltics. This strategy generated initial leads, valuable user feedback, and sparked broader interest in full-cycle recruitment automation.
Overview
TeamFill, a Lithuanian-based startup, needed to refine its HR SaaS product-market fit and establish a foothold in the competitive recruitment automation market. They sought to position their Smart Video Interview Platform as a leading AI-powered solution for candidate screening and shortlisting, with the ultimate goal of securing market share and attracting investors.
Process
As a fractional CMO, I led comprehensive market research across the Baltic region to better understand the target audience and identify strategic opportunities for growth. During this process, we realized that introducing TeamFill to the market required a dual approach: targeting companies and educating candidates on its benefits. To bridge this gap, we launched AIDA Recruitment, a complementary recruitment agency brand. This allowed us to showcase TeamFill in action, building trust with both candidates and employers.
Execution
APP2M helped secure TeamFill’s initial leads and users to gather valuable feedback, ensuring the platform met market needs. To establish thought leadership in the recruitment automation field, we recently launched the first market research report in the Baltics on recruitment automation adoption. This initiative not only attracted new leads but also sparked broader interest in full-cycle recruitment automation. As a result, we are continuing our work in positioning AIDA Recruitment & TeamFill as key players in revolutionizing the hiring process, empowering companies to streamline hiring workflows, reduce costs, and secure top talent effortlessly.
TeamFill: https://teamfill.net
AIDA Recruitment: https://aidarecruitment.com
”I had the pleasure of working with Greta on a market fit research project. Her professionalism and depth of skill set were evident from the outset. What truly stood out was her exceptional communication skills, paired with a creative approach that brought fresh insights to our research.
I wholeheartedly recommend Greta for any marketing endeavors and am eager to collaborate with her again in the future.”
Paulius Rimavičius, Co-founder @TeamFill
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