CreatorPick (HQ: Lithuania)

Overview

CreatorPick, formerly UGC Europe, is an agency that partners with top visual content creators to deliver innovative user-generated content (UGC). They needed a clear strategic direction to unlock their growth potential and attract both customers and investors.

Process

I worked closely with UGC Europe to explore opportunities for expanding their business beyond an agency model, transforming it into a UGC platform and marketplace. By gathering customer feedback and aligning the platform’s vision with market needs, we identified ways to broaden the business model and attract both creators and brands.

Execution

I helped UGC Europe secure talks with investors and refined the platform’s features to support its transformation into a UGC marketplace. My strategic guidance ensured a smooth evolution of the business, positioning UGC Europe for scalable growth and a more prominent market presence.

Greta provided our startup with invaluable insights. As our external CMO, she not only helped unveil the potential of our platform but also steered us towards a clearer strategic direction. Her pivotal role in our engagements with potential investors opened crucial doors for our growth, while her efforts in gathering feedback from potential customers enriched our understanding, making our service irresistibly appealing and in demand.

Greta's approach is unparalleled; she consistently goes above and beyond, ensuring that processes aren't merely executed but are carried out smoothly, with utmost quality and deliberate intent. She has an exceptional ability to identify needs and strategically navigate towards achieving our goals, all without the need for direct requests or supervision.

Inga Šakalienė, Co-founder & CEO @ UGC Europe