Launched their products in Europe and thriving.
Average time spent leading a client's marketing as fCMO.
Digital product marketing & thought leadership background
International network of marketing professionals
What level of marketing leadership involvement are you looking for?
Fractional CMO
You’re ready to launch and scale your tech or digital product, but finding the right marketing leadership feels like an uphill battle. A Fractional CMO builds a powerful marketing function, delivers expert guidance, and crafts tailored strategies—all without the cost or commitment of a full-time hire.
Strategy Workshops
You want structure and inspiration but aren’t ready for a long-term commitment. A 2-day Marketing Strategy Workshop is perfect for businesses that need expert insights. Together, we’ll tackle your biggest challenges and create a results-driven marketing strategy tailored to your goals.
Advisory
You need quick, actionable advice—not ongoing support. With our ad-hoc consulting service, you can tap into expert marketing knowledge when you need it most. Book a set of hours to get clear answers, strategies, and recommendations to move your business forward.
Our clients are winning customers across Europe and beyond
I wholeheartedly recommend Greta for any marketing endeavors and am eager to collaborate with her again in the future.
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Get in touch with Greta, founder of APP2M and fractional CMO
Got questions? We’ve got answers
A Fractional CMO is a senior marketing executive who works on a retainer basis, providing strategic leadership, marketing expertise, and guidance without the full-time cost of a traditional CMO. They integrate into your team, typically working closely with founders or managers to drive marketing initiatives and business growth.
A Fractional CMO offers the same expertise as a full-time CMO but works part-time or on a flexible, contracted basis. This allows businesses to benefit from high-level strategy and leadership without the overhead of a full-time executive.
The main benefits include access to high-level marketing expertise, a tailored strategy, flexible commitment, cost efficiency, and the ability to focus on scaling without the need to hire a full-time CMO.
The length of engagement varies, but most Fractional CMOs work with companies for 6-18 months, allowing time to develop strategies, execute initiatives, build strong foundations, and establish marketing systems. Typically, the engagement continues until the company is ready to hire or promote someone to a full-time CMO.
Small to medium-sized businesses, startups, and companies that need strategic marketing leadership but can't afford or don’t require a full-time CMO are ideal candidates for Fractional CMO services.
If your business needs strategic marketing leadership but can’t justify the cost of a full-time executive or doesn’t require a large team, a Fractional CMO is an ideal solution. If you're growing quickly or need hands-on, full-time management, a full-time team might be better suited.
The cost varies depending on the scope of work, the level of involvement, and the industry. On average, Fractional CMOs charge a monthly retainer, typically starting from €2,500 per month (excl. VAT).
Yes, a Fractional CMO can provide both high-level strategic direction and hands-on execution, depending on the needs of the business. They will help develop a strategy and work with internal or external team to implement it.
To get started, schedule a consultation to discuss your marketing goals, challenges, and business needs. From there, the Fractional CMO will develop a tailored plan and outline the terms of engagement. Typically, it takes about 1 month to develop a strong strategy and at least 2 months to begin executing it effectively.
Yes, a Fractional CMO can collaborate with your existing marketing team, providing leadership, strategy, and guidance while allowing your team to handle day-to-day activities. If your business lacks certain specialists, the Fractional CMO will leverage their network to find the right professionals for specific tasks.
Yes, a Fractional CMO typically provides ongoing support after the strategy phase, overseeing the execution, adjusting tactics as needed, and ensuring continuous progress toward business goals.
Look for a Fractional CMO who understands your growth stage and has a proven track record of scaling companies in similar positions. Cultural fit is also crucial—your Fractional CMO should feel like a natural part of the team, working closely with leadership to align marketing strategies with the company's vision and goals.
The goal of any Fractional CMO is to help your business grow to a point where you're ready to hire a full-time CMO—and you'll know when that time comes. If you no longer need monthly support but still want ongoing advice, you can transition to a post-retainer arrangement with a Fractional CMO, providing a few hours of guidance each month as needed.